ViewNorthline launch
Go-to-market story and demand path for a product that needed quieter proof, not louder ads.
Read MoreStories that move pipelines.
Marketing and growth for teams in Ho Chi Minh City that sell without looking loud.
About
As a marketer and growth partner I help companies connect a real offer to an audience and grow the pipeline behind it.
Projects can sit directly with founders or beside agencies and studios. The constant is clear stories and steady follow-through.
Less theatre. More motion between the first click and the first call.
Get in TouchSelected Work.
A short ledger of launches, trials, and enablement, each one aimed at a pipeline that needed to move.
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ViewQuiet Room trial
Trial funnel and nurture that kept the offer calm while the pipeline stayed warm.
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ViewAtlas partner day
Sales enablement kit and day-of narrative for partners bringing new accounts in.
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ViewSignal desk refresh
Lifecycle rewrite for a desk team stuck between alerts and answers.
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ViewPaper Route relaunch
Brand story and launch sequence for a small team returning to market.
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ViewHarbor field notes
Field narrative and follow-up system for a sales crew that lives on the road.
Read MoreBuilt for the messy middle.
Between the first click and the first call is where most stories go quiet. That stretch is the job.
Get in TouchServices That I Do.
Four ways to hire the same habit: say the offer plainly, then keep the path to a conversation open.
Brand story.
A clear offer people can finish reading, then repeat without you in the room.
- Positioning
- Narrative spine
- Launch line
- Messaging
Go-to-market.
The path from first look to first conversation, mapped for the team that runs it.
- Campaign shape
- Channel plan
- Launch cadence
- Offer page
Demand & lifecycle.
Follow-ups that sound human and still move a lead toward a yes.
- Nurture
- Trial paths
- Win-back
- Lifecycle copy
Sales enablement.
Talk tracks, decks, and one-pagers sales can actually open mid-call.
- Partner kits
- Demo scripts
- Proof packs
- Field notes
Don't find what you are looking for? Contact Me.
Resume, My Story.
A short path from studio writing to growth seats that still care how the sentence lands.
Marketing & growth2024 – Present
Campaigns, enablement, and the messy middle where a lead decides to talk, for teams that want motion without theatre.
Demand lead2021 – 2024
Owned trial and nurture systems, partnered with sales on follow-up, and kept the story consistent from ad to close.
Brand & content2018 – 2021
Wrote and shaped brand stories for product launches, then stayed through the first ninety days of follow-through.
Frequently Asked Questions
Straight answers on how we work, revise, and decide if the budget can buy the outcome.
Get in TouchMy workflow
A short call to name the offer, the audience, and the next ninety days. If it fits, we agree a scope and a single owner on your side.
Build vs brief
Both. I can hand off a clear brief, or stay through build with your designers, media buyers, and sales lead.
Revisions
Two focused rounds are built into every engagement. Extra rounds are fine when the offer itself changes.
Collab
Yes. Often as the narrative spine while another studio handles craft or media. One story, fewer collisions.
The budget
Project fees start from a defined scope, not hourly theatre. I will say no early if the budget cannot buy the outcome.
Let's Work Together.
Tell me the offer, the audience, and the next ninety days. I will answer with a clear yes, no, or not yet.