Atlas partner day
Sales enablement kit and day-of narrative for partners bringing new accounts in.
All work
The brief.
Atlas's partner day had slides and swag but no spine. Partners left entertained and unsure what to sell on Monday.
We wrote one narrative for the day and hung every kit, script, and talk on it — so partners left with a story they could retell.
What moved.
How it ran.
One spine
A three-line storyline — problem, proof, first step — that every slide and one-pager had to serve.
Kits that fit the call
Each partner kit fit inside a real sales call: open, show, prove, next step. Nothing needed a second meeting to explain.
Rehearse the retell
Partners practiced the story on each other before lunch. If it survived that retelling, it was ready.
